Pepsi 1997 'GeneratioNext' Promotional Football Shirt

The Spirit of a Generation.

Launched in 1997, the "GeneratioNext" campaign was one of the most ambitious branding shifts in modern history. Designed to capture the youth culture of the late '90s, this promotional football shirt was a key component of the brand's heavy investment in the sport. This era saw the "Team Pepsi" roster feature global icons such as David Beckham, Roberto Carlos, and Rivaldo, making this shirt a highly sought-after piece for collectors of vintage sportswear and '90s memorabilia.

As seen, the shirt features a striking vertical striped design in alternating shades of electric and royal blue. The construction includes a classic ribbed polo collar with a single-button placket, accented by a white twin-tipped detail. The oversized, boxy fit is quintessential to 1990s athletic apparel.

The front of the shirt is adorned with several era-specific logos.

📏 Available Sizes

Small (S)

Medium (M)

Large (L)

Extra Large (XL)

Double Extra Large (XXL)